Digital Access Opportunity to leverage the Digital Rep Platform to engage design engineers at OEM accounts, offering early-stage testing components across semiconductors, passives, EM devices, and embedded systems to shorten time-to-market.

Niche Markets Target aerospace, automotive, medical, military, and IoT verticals within the Midwest footprint to align with IRI’s industry expertise and drive higher win rates with tailored component and design-engineering support.

Design Efficiency Position IRI as a design engineering partner capable of reducing development costs and risk by providing best-of-breed technologies and access to rapid evaluations through the Digital Rep platform.

Midwest Footprint Capitalize on regional coverage across multiple Midwest states to pursue local OEMs and Tier 1 suppliers seeking localized support, quicker quotes, and integrated component sourcing.

Growth Readiness Leverage 60-year industry presence and broad tech stack (eCommerce, CMS, collaboration tools) to support scalable partnerships, cross-selling of semiconductors, passive components, EM devices, and embedded systems.