Local and family-led Leverage their local market focus and family-owned, woman-run positioning to build trust with neighborhood businesses and homeowners in the Indianapolis metro area for recurring rentals, maintenance plans, and referral partnerships.

Rental and service model Target upsell opportunities around consumable water treatment needs by promoting bundled equipment rentals with maintenance contracts, spillover services for coffee shops and hospitality clients, and cross-sell on replacement filters and parts.

Mid-market revenue With revenue in the multi-million range and a lean team, pursue scalable partnerships with regional service providers or franchise-like networks, offering white-label support or co-branded service offerings to expand reach efficiently.

Digital expansion Capitalize on their existing tech stack (Shopify, Google Cloud, ads platforms) to run targeted local campaigns, nurture leads via email automation, and deploy service demand generation for repairs, installations, and rentals in underserved nearby areas.

Cross-industry potential Explore opportunities beyond households, such as offices, coffee shops, and small hospitality venues, by presenting durable, scalable water filtration and soft water solutions with service-level agreements tailored to high-usage settings.