Sponsorship opportunities INDYCAR operates a premier open-wheel racing series with global fan engagement across multiple platforms. There is potential to upsell sponsorship packages aligned with the NTT INDYCAR SERIES, INDY NXT by Firestone, and associated events through targeted media, hospitality, and experiential activations.

Digital & data Current tech stack includes advertising, CRM, and analytics tools (DFP, Salesforce, Marketo). This presents a chance to offer specialized digital marketing services, data-driven sponsorship ROI measurement, and programmatic ad integration to boost sponsor and partner value.

Hybrid platform Recent plans for battery-based energy storage and a next-generation chassis indicate a move toward sustainability and advanced tech. Opportunities exist to partner on green initiatives, EV/Hybrid tech demonstrations, and innovative race-day experiences appealing to sponsors seeking environmental alignment.

Global audience INDYCAR emphasizes international drivers and global fan reach. This opens sales avenues for multinational brands seeking cross-border activation, localization opportunities, and content distribution deals across diverse markets.

Entertainment expansion News of a new video game and expanded competition structures signals monetization and fan engagement growth beyond the track. There is potential to package sponsorships around digital experiences, licensing, and exclusive content partnerships to attract tech and lifestyle brands.