Digital Engagement Growth INDYCAR has demonstrated significant investment in digital platforms by launching a new mobile app, website, and fantasy platform, alongside gaining one million new social media followers. This opens opportunities for third-party digital advertisers, sponsorship packages, and partnership integrations targeting engaged motorsports fans.

Event Expansion Potential Recent event relocations and upcoming race confirmations at major international venues suggest opportunities for venue sponsorship, hospitality packages, and experiential marketing campaigns aligned with high-profile motorsport events in North America and globally.

Audience Targeting Opportunities With a combined total revenue estimated between $50M and $100M and a diverse international driver lineup, INDYCAR offers a targeted audience of motorsport enthusiasts ideal for automotive, lifestyle, travel, and technology brands seeking to reach affluent, engaged consumers.

Partnership and Sponsorship Scope Given INDYCAR’s ownership structure under Penske Corporation and its strategic presence across multiple racing series, there are broad opportunities for integrated sponsorships, branding, and exclusive collaborations within motorsport events and related media productions.

Media and Content Opportunities INDYCAR’s recent focus on digital expansion and content delivery suggests potential for collaboration in media rights, content co-creation, and advertising campaigns, especially capitalizing on high viewer engagement during live races and event coverage.