Insights

Growing international reach Supercars broadcasts to 300 million homes across 95 countries, indicating a broad global audience and potential for international media partnerships, sponsorships, and cross-border merchandising opportunities.

Expanding leadership Frequent high-profile hirings in communications and talent from Formula 1, Formula E, World Endurance Championship, and Italian/ German executives suggest a strategic push to elevate brand storytelling, sponsorship packaging, and corporate partnerships.

Digital engagement Active tech stack including Amazon Advertising, The Trade Desk, Braze and others, plus immersive Roblox gaming experiences, point to opportunities in digital marketing, audience data partnerships, and experiential campaigns.

Revenue potential Reported revenue in the 10–25 million range alongside a large live event footprint implies scope for premium sponsorship packages, hospitality experiences, merchandising collaborations, and broadcasting deals.

Sponsorship readiness Recent leadership changes, media-focused roles, and expansion into immersive experiences signal openness to new sponsors, content partners and co-branded initiatives aligned with sports tech, entertainment and youth engagement.

Similar companies to Supercars

Supercars Tech Stack

Supercars uses 8 technology products and services including Amazon Advertising, The Trade Desk, Snowplow, and more. Explore Supercars's tech stack below.

Media & News

Supercars's Email Address Formats

Supercars uses at least 2 email formats:
Supercars Email FormatsExamplePercentage
FLast@supercars.comJDoe@supercars.com
96%
Last@supercars.comDoe@supercars.com
4%

Frequently Asked Questions

What is Supercars's official website and social media links?

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Supercars's official website is supercars.com and has social profiles on LinkedIn.

How much revenue does Supercars generate?

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As of August 2026, Supercars's annual revenue is estimated to be $10M - $25M.

What is Supercars's NAICS code?

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Supercars's NAICS code is 7112 - Spectator Sports.

How many employees does Supercars have currently?

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As of August 2026, Supercars has approximately 219 employees across 6 continents, including Oceania, Europe and Africa. Key team members include Chief Revenue Officer: J. B., Chief People Officer: L. G. and Chief Operating Officer - Events And Motorsport: S. H. Explore Supercars's employee directory with LeadIQ.

What industry does Supercars belong to?

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Supercars operates in the Spectator Sports industry.

What technology does Supercars use?

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Supercars's tech stack includes Amazon Advertising, The Trade Desk, Snowplow, Adobe Creative Cloud, Contentful, Segment, Braze and Mautic.

What is Supercars's email format?

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Supercars's email format typically follows the pattern of FLast@supercars.com. Find more Supercars email formats with LeadIQ.

When was Supercars founded?

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Supercars was founded in 1997.
Supercars logo

Supercars

Spectator SportsQueensland, Australia201-500 Employees

Supercars operates the Repco Supercars Championship, a major Australian motorsport series known for its competitive racing and broad spectator appeal. The championship maintains a national footprint, with events across every state and the Northern Territory, establishing it as Australia's leading motorsport category. Internationally, Supercars is expanding its audience and broadcasts to about 300 million homes in 95 countries. Based in Southport, Queensland, the organization employs a few hundred people. In early 2026, Supercars introduced a parity trigger system that uses race lap time data from all three marques to govern competition.

Section iconCompany Overview

NAICS Code
7112 - Spectator Sports
Founded
1997
Employees
201-500

Section iconFunding & Financials

  • $10M - $25M

    Supercars's revenue is estimated to be in the range of $10M - $25M

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