Growing International Audience Supercars is broadcasting into 300 million homes across 95 countries, presenting a significant opportunity to target global marketing campaigns, international sponsorships, and merchandise partnerships to reach a broad and engaged motorsport audience.

Strategic Media Partnerships The recent multi-year broadcast agreement with Foxtel Group and Seven West Media indicates a strong distribution network, creating opportunities for integrated advertising, exclusive content deals, and premium sponsorship activations within Australia’s key media channels.

Expanding Event Portfolio Participation in diverse events like FIA Kumho TCR World Tour and The Bend enduro showcases potential for strategic sponsorships, event activations, and branded experiences across a variety of racing formats and entertainment offerings.

Premium Brand Collaborations Partnerships with high-profile brands like Seiko Australia and autoAction demonstrate a lucrative avenue for exclusive merchandise collaborations, limited-edition campaigns, and co-branded content targeting the motorsport and lifestyle sectors.

Digital Engagement Opportunities Supercars' tech stack, including tools like Adobe Creative Suite and Hotjar, points to a focus on enhancing digital content and audience engagement, opening doors for digital advertising, fan interaction platforms, and targeted marketing initiatives to boost sponsorship value.