Evidence Based CDS InferMed's MACRO EDC and Arezzo CDS deliver evidence-based treatment decisions at the point of care and in research, with broad regional usage. This positions hospitals, clinics and research institutions as prime targets to improve patient safety, adherence to guidelines, and data quality. Opportunity: offer CDS-enabled decision support and data capture to clinical sites and CROs to streamline trials and standardize care.

Strategic Channel Following Elsevier's acquisition, Arezzo and MACRO can leverage Elsevier's distribution and customer base to reach hospitals, clinics and CROs through co selling and bundled solutions in the health information ecosystem.

Global Reach Solutions are used across Europe, North America and Australasia, signaling multi region capability and potential for cross border sales. Target opportunities include large healthcare systems, research networks and CROs seeking standardized practice and consistent data capture.

Cloud Ready The tech stack shows Debian based hosting, OVHcloud and Apache, indicating a modern, cloud enabled architecture suitable for hosting, integration, and scalable deployments. This supports offering cloud hosting, security reviews, and managed services to healthcare organizations with data governance needs.

Credible Innovator The Queen's Award for Enterprise in Innovation highlights a proven track record in healthcare decision support, boosting credibility with procurement teams. Use this to differentiate in competitive bids and to expand discussions with health systems prioritizing evidence driven care and innovation.