InfoChoice Email Format
Financial ServicesVictoria, Australia2-10 Employees
InfoChoice Pty Ltd operates a Melbourne-based Australian comparison website for retail banking and personal finance products. Its platform aggregates more than 2,000 products from over 150 providers, allowing users to sort and compare options to fit their needs. It also provides financial calculators designed to help users estimate long-term costs and potential savings, accessible on mobile devices. The service targets individual consumers in Australia seeking convenient, numbers-based comparisons to inform decisions about banking and personal finance products. Within the financial services sector, it serves as a digital comparison resource that emphasizes practical, user-driven analysis rather than marketing. Its ownership history includes acquisition by iSelect in 2011, followed by a later sale to the LK Group, reflecting changes in the Australian comparison-website landscape.