Insights

Niche Market Focus InfoChoice specializes in comparing retail banking and personal finance products within Australia, presenting a targeted opportunity to expand offerings or partnerships tailored to the Australian financial services market.

Growing Industry Presence With recent partnerships such as with Money Magazine and ownership under the LK Group, there is increased industry visibility, making it a strategic point for sales efforts involving financial content and data integration solutions.

Technology Stack Intensity Utilizing advanced web technologies and analytics tools like Angular, ASP.NET, and Microsoft Clarity, there is an opportunity to offer innovative tech integrations, customization, and analytics enhancements to improve user engagement.

Competitive Positioning Operating within a competitive landscape alongside companies like iSelect, Finder, and Canstar, there is room to develop premium comparison tools or tailored marketing services to differentiate and attract more consumer traffic.

Financial Growth Potential With revenue estimates between 1 and 10 million dollars and multiple industry players with larger revenues, targeted sales pitches centered around growth solutions, advertising, or affiliate integrations could capitalize on market expansion opportunities.

Similar companies to InfoChoice

InfoChoice Tech Stack

InfoChoice uses 8 technology products and services including Microsoft Clarity, WP Rocket, MySQL, and more. Explore InfoChoice's tech stack below.

Microsoft Clarity
Analytics
WP Rocket
Caching
MySQL
Database
Unbounce
Editors
Font Awesome
Font Scripts
Google Fonts API
Font Scripts
Angular
Javascript Frameworks
Microsoft ASP.NET
Web Frameworks

Media & News

InfoChoice's Email Address Formats

InfoChoice uses at least 1 format(s):

InfoChoice Email Formats	Example	Percentage
First.Last@infochoice.com.au	John.Doe@infochoice.com.au	44%
FLast@infochoice.com.au	JDoe@infochoice.com.au	6%
First.Last@infochoice.com.au	John.Doe@infochoice.com.au	44%
FLast@infochoice.com.au	JDoe@infochoice.com.au	6%

Frequently Asked Questions

What is InfoChoice's official website and social media links?

InfoChoice's official website is infochoice.com.au and has social profiles on LinkedIn.

What is InfoChoice's NAICS code?

InfoChoice's NAICS code is 52 - Finance and Insurance.

How many employees does InfoChoice have currently?

As of December 2025, InfoChoice has approximately 7 employees across 2 continents, including OceaniaAsia. Key team members include Head Of Digital: G. C.Partner: H. K.Seo Specialist: N. P.. Explore InfoChoice's employee directory with LeadIQ.

What industry does InfoChoice belong to?

InfoChoice operates in the Financial Services industry.

What technology does InfoChoice use?

InfoChoice's tech stack includes Microsoft ClarityWP RocketMySQLUnbounceFont AwesomeGoogle Fonts APIAngularMicrosoft ASP.NET.

What is InfoChoice's email format?

InfoChoice's email format typically follows the pattern of First.Last@infochoice.com.au. Find more InfoChoice email formats with LeadIQ.

When was InfoChoice founded?

InfoChoice was founded in 1993.

InfoChoice

Q: What is InfoChoice's official website and social media links?

InfoChoice's official website is infochoice.com.au. InfoChoice has social profiles on LinkedIn.

Q: How many employees does InfoChoice have currently?

InfoChoice has approximately 7 employees.

Q: What technology does InfoChoice use?

InfoChoice's tech stack includes Adobe Tag Manager, jQuery UI, Font Awesome, Cloudflare CDN, reCAPTCHA.

Financial ServicesVictoria, Australia2-10 Employees

InfoChoice Pty Ltd is a Leading Australian comparison website for retail banking and personal finance products.

We compare more than 2,000 individual products from over 150 product providers within Australia.

Our comparison engine takes all the product data we have on file, and depending what you're looking for, allows you to sort and compare it the way that you want to.

Due to the nature of the products we compare, we know how important it is for you to personally crunch the numbers before making a decision. 

Because of this, we've developed financial calculators to help you understand how much you can actually save or what the product will cost you over the long term (they even work on your smartphone and tablet!).