Insights

Partnerships with media Partnering with established media platforms like Moneymag provides a significant opportunity for InfoChoice to increase its visibility and reach a wider audience in the financial services sector.

Acquisition-driven growth Being an acquisition target in the past, such as when iSelect and LK Group acquired InfoChoice, indicates the company's potential for further expansion through strategic acquisitions or partnerships with key players in the industry.

Competitive landscape analysis Analyzing similar companies like iSelect, Finder, and Compare the Market allows InfoChoice to identify gaps in the market, differentiate its offerings, and potentially target customers who are seeking alternative or better services.

Tech-driven customer engagement Utilizing a tech stack that includes Amazon CloudFront, AngularJS, and Microsoft ASP.NET showcases InfoChoice's commitment to enhancing user experience and adopting innovative technologies, which can attract tech-savvy customers and drive sales growth.

Customer data-driven marketing Leveraging data from financial calculators and product comparisons enables InfoChoice to personalize marketing efforts, provide tailored recommendations, and engage customers based on their specific needs and preferences, leading to higher conversion rates and increased sales.

InfoChoice Tech Stack

InfoChoice uses 8 technology products and services including Amazon CloudFront, Webpack, Mailchimp, and more. Explore InfoChoice's tech stack below.

  • Amazon CloudFront
    Content Delivery Network
  • Webpack
    Development
  • Mailchimp
    Email
  • Twitter Emoji (Twemoji)
    Font Scripts
  • Google Font API
    Font Scripts
  • Font Awesome
    Font Scripts
  • AngularJS
    Javascript Frameworks
  • Microsoft ASP.NET
    Web Frameworks

InfoChoice's Email Address Formats

InfoChoice uses at least 1 format(s):
InfoChoice Email FormatsExamplePercentage
First.Last@infochoice.com.auJohn.Doe@infochoice.com.au
44%
FLast@infochoice.com.auJDoe@infochoice.com.au
6%
First.Last@infochoice.com.auJohn.Doe@infochoice.com.au
44%
FLast@infochoice.com.auJDoe@infochoice.com.au
6%

Frequently Asked Questions

Where is InfoChoice's headquarters located?

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InfoChoice's main headquarters is located at Melbourne, AU. The company has employees across 3 continents, including OceaniaAfricaAsia.

What is InfoChoice's official website and social media links?

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InfoChoice's official website is infochoice.com.au and has social profiles on LinkedIn.

What is InfoChoice's NAICS code?

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InfoChoice's NAICS code is 52 - Finance and Insurance.

How many employees does InfoChoice have currently?

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As of February 2022, InfoChoice has approximately 7 employees across 3 continents, including OceaniaAfricaAsia. Key team members include Head Of Digital: G. C.Content Manager Infochoice.Com.Au: J. B.Software Development Manager: S. C.. Explore InfoChoice's employee directory with LeadIQ.

What industry does InfoChoice belong to?

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InfoChoice operates in the Financial Services industry.

What technology does InfoChoice use?

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InfoChoice's tech stack includes Amazon CloudFrontWebpackMailchimpTwitter Emoji (Twemoji)Google Font APIFont AwesomeAngularJSMicrosoft ASP.NET.

What is InfoChoice's email format?

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InfoChoice's email format typically follows the pattern of . Find more InfoChoice email formats with LeadIQ.

When was InfoChoice founded?

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InfoChoice was founded in 1993.
InfoChoice

InfoChoice

Financial ServicesMelbourne, Australia2-10 Employees

InfoChoice Pty Ltd is a Leading Australian comparison website for retail banking and personal finance products.

We compare more than 2,000 individual products from over 150 product providers within Australia.

Our comparison engine takes all the product data we have on file, and depending what you're looking for, allows you to sort and compare it the way that you want to.

Due to the nature of the products we compare, we know how important it is for you to personally crunch the numbers before making a decision. 

Because of this, we've developed financial calculators to help you understand how much you can actually save or what the product will cost you over the long term (they even work on your smartphone and tablet!).

Section iconCompany Overview

Headquarters
Melbourne, AU
NAICS Code
52 - Finance and Insurance
Founded
1993
Employees
2-10

Section iconFunding & Financials

Section iconFunding & Financials

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