Niche Market Focus InfoGrow specializes in leveraging Microsoft Dynamics 365 CRM alongside marketing automation tools like ClickDimensions, positioning itself as a strategic partner for mid-sized companies seeking to advance their customer engagement and lead management capabilities.

Recent Product Expansion The launch of a new Microsoft Dynamics CRM add-on tailored for health insurance agencies indicates a targeted industry focus, offering an entry point to similar clients in regulated or specialized sectors seeking efficiency improvements.

Growing Revenue Range With annual revenues between 1 million and 10 million dollars, InfoGrow presents an opportunity to target smaller to medium-sized businesses that are actively investing in CRM and marketing automation systems for growth.

Technological Expertise InfoGrow’s deep expertise in business intelligence tools like PowerBI and its use of multiple marketing technology platforms suggest a client base that values data-driven decision making, opening doors for cross-sell or upsell of analytics and automation solutions.

Strategic Positioning As a Microsoft partner with a 30-year track record, InfoGrow has established credibility in the CRM consulting space, making it a compelling candidate for strategic alliances or referral partnerships with IT service providers targeting similar markets.