Market leadership Inform positions itself as the UK’s leading provider of rating intelligence with a 25-year track record, suggesting a strong credibility base for upsell to larger public and private sector clients seeking smarter tools, audits, and data insight in business rates.

Tech stack leverage The platform integrates live VOA data, portfolio management software, and forensic recovery services, complemented by widely adopted tools like Microsoft 365, Excel, and Monday.com, indicating opportunities to cross-sell data services and workflow integrations to existing users of these technologies.

Growth potential Small to mid-size employee base (11-50) combined with multi-sector client support signals room for scalable solutions, professional services expansion, and managed services contracts as organizations seek enhanced accuracy and control in business rates.

Security diligence Recent industry moves in security leadership and governance commentary in the broader market highlight buyer emphasis on information security; Inform can position security audits, compliance tooling, and risk assessments as a value add for risk-conscious prospects.

Market fit signals Being UK-focused with public and private sector reach creates alignment with procurement processes and regulatory requirements; ideal for targeted outreach to local government bodies, housing associations, and corporate real estate teams seeking reliable rating intelligence.