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Insights

Strong Industry Recognition Informed Choice has received notable accolades such as the FT Adviser Top 50 Boutique Firms 2025 and awards at the FT New Breed Adviser Awards 2010, highlighting its industry reputation and credibility, which can be leveraged to build trust with prospective clients.

Established Market Presence With a history dating back to 1994 and a team of experienced Chartered Financial Planners, the company demonstrates a long-standing commitment to independent financial advice, appealing to clients seeking stability and expertise.

Recent Strategic Shifts The company closed its UK offices in 2020, indicating a possible shift towards remote or digital engagement strategies, opening opportunities to target clients interested in innovative, technology-driven financial planning solutions.

Competitive Positioning Operating alongside similar firms with revenues ranging from $25M to $50M and a small employee base suggests a niche, boutique appeal, ideal for clients seeking personalized service from a highly specialized team.

Digital Presence & Tools Utilizing a diverse tech stack including Google Maps, PHP, and social media integrations indicates an active digital presence, providing avenues for targeted digital marketing campaigns and online engagement strategies to attract new clients.

Informed Choice Tech Stack

Informed Choice uses 8 technology products and services including jQuery Migrate, Google Maps, PHP, and more. Explore Informed Choice's tech stack below.

  • jQuery Migrate
    Javascript Libraries
  • Google Maps
    Maps
  • PHP
    Programming Languages
  • Yoast SEO
    Search Engines
  • MediaElement.js
    Video Players
  • ProfilePress
    Web Platform Extensions
  • Contact Form 7
    Web Platform Extensions
  • Facebook
    Widgets

Informed Choice's Email Address Formats

Informed Choice uses at least 1 format(s):
Informed Choice Email FormatsExamplePercentage
First@icfp.co.ukJohn@icfp.co.uk
42%
First.Last@icfp.co.ukJohn.Doe@icfp.co.uk
8%
First@icfp.co.ukJohn@icfp.co.uk
42%
First.Last@icfp.co.ukJohn.Doe@icfp.co.uk
8%

Frequently Asked Questions

What is Informed Choice's official website and social media links?

Minus sign iconPlus sign iconInformed Choice's official website is icfp.co.uk and has social profiles on LinkedIn.

What is Informed Choice's NAICS code?

Minus sign iconPlus sign iconInformed Choice's NAICS code is 52 - Finance and Insurance.

How many employees does Informed Choice have currently?

Minus sign iconPlus sign iconAs of December 2025, Informed Choice has approximately 23 employees across 2 continents, including EuropeNorth America. Key team members include Head Of Compliance & Chartered Financial Planner: V. M. A.Executive Director: N. B.Managing Director: S. M.. Explore Informed Choice's employee directory with LeadIQ.

What industry does Informed Choice belong to?

Minus sign iconPlus sign iconInformed Choice operates in the Financial Services industry.

What technology does Informed Choice use?

Minus sign iconPlus sign iconInformed Choice's tech stack includes jQuery MigrateGoogle MapsPHPYoast SEOMediaElement.jsProfilePressContact Form 7Facebook.

What is Informed Choice's email format?

Minus sign iconPlus sign iconInformed Choice's email format typically follows the pattern of First@icfp.co.uk. Find more Informed Choice email formats with LeadIQ.

When was Informed Choice founded?

Minus sign iconPlus sign iconInformed Choice was founded in 1994.

Informed Choice

Financial ServicesEngland, United Kingdom11-50 Employees

We help people just like you find answers to the big financial questions, making sure you can live a meaningful life as a result.

As an award-winning firm of Chartered Financial Planners working in Cranleigh since 1994, we know a thing or two about Independent Financial Planning.

Our team of Financial Planners use their knowledge and experience to deliver impartial and unbiased independent financial advice which will remove stress, bring your goals closer and deliver real financial security.

Section iconCompany Overview

Website
icfp.co.uk
NAICS Code
52 - Finance and Insurance
Founded
1994
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    Informed Choice's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Informed Choice's revenue is estimated to be in the range of $25M$50M

Company Leadership

  • Stylized image of a person
    V. M. A.
    Head Of Compliance & Chartered Financial Planner
    Phone icon
    Mobile Phone
  • Stylized image of a person
    N. B.
    Executive Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. M.
    Managing Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. D.
    Administration Team Leader
    Phone icon
    Mobile Phone
  • Stylized image of a person
    G. F. C. M. C.
    Financial Advisor
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    J. A. D.
    Paraplanner
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. C.
    Summer Intern
    Phone icon
    Mobile Phone
  • Stylized image of a person
    V. D.
    Financial Planner And Paraplanner
    Phone icon
    Mobile Phone
  • Stylized image of a person
    N. B.
    Licensed Insurance Agent/Customer Service
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. H.
    Sales Agent
    Phone icon
    Mobile Phone

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