Insights

Boutique growth Small to mid-sized independent financial planning firm with 11-50 employees and revenue in the 25-50 million range presents a targeted opportunity for premium practice management, client experience enhancements, and scalable advisory tech implementations to support client retention and growth.

Awards and credibility Recent recognition as FT Adviser Top 50 Boutique Firms 2025 signals a strong brand moat and potential for partnership opportunities, joint marketing, and expanded service offerings to leverage their award-winning status for client acquisition.

Digital enablement Tech stack includes PHP, Bootstrap, Select2, Choices, and analytics tooling, indicating openness to digital modernization. Potential upsell of client portal enhancements, CRM/marketing automation, and data analytics to drive efficiency and personalized client insights.

Leadership transition Appointment of a new Managing Director in 2019 and past office closures in 2020 suggest strategic realignment. This may create an opportunity for change management consulting, process improvement, and technology adoption to support a renewed growth trajectory.

Market positioning As a chartered, independent financial planning firm with a national reach via offices previously across UK and Europe, there is potential to offer outsourced advisory services, compliance scaffolding, and scalable investment solutions to expand client bases while maintaining independence.

Informed Choice Tech Stack

Informed Choice uses 8 technology products and services including Select2, Choices, Priority Hints, and more. Explore Informed Choice's tech stack below.

  • Select2
    Javascript Libraries
  • Choices
    Javascript Libraries
  • Priority Hints
    Performance
  • PHP
    Programming Languages
  • Bootstrap
    UI Frameworks
  • Piwik PRO Core
    Web Analytics
  • Contact Form 7
    Web Platform Extensions
  • Sitelinks Search Box
    Web Tools And Plugins

Informed Choice's Email Address Formats

Informed Choice uses at least 1 format(s):
Informed Choice Email FormatsExamplePercentage
First@icfp.co.ukJohn@icfp.co.uk
85%
First.Last@icfp.co.ukJohn.Doe@icfp.co.uk
15%

Frequently Asked Questions

What is Informed Choice's official website and social media links?

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Informed Choice's official website is icfp.co.uk and has social profiles on LinkedIn.

How much revenue does Informed Choice generate?

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As of July 2026, Informed Choice's annual revenue is estimated to be $25M - $50M.

What is Informed Choice's NAICS code?

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Informed Choice's NAICS code is 52 - Finance and Insurance.

How many employees does Informed Choice have currently?

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As of July 2026, Informed Choice has approximately 21 employees across 2 continents, including EuropeNorth America. Key team members include Head Of Compliance & Chartered Financial Planner: V. M. A.Executive Director: N. B.Managing Director: S. M.. Explore Informed Choice's employee directory with LeadIQ.

What industry does Informed Choice belong to?

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Informed Choice operates in the Financial Services industry.

What technology does Informed Choice use?

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Informed Choice's tech stack includes Select2ChoicesPriority HintsPHPBootstrapPiwik PRO CoreContact Form 7Sitelinks Search Box.

What is Informed Choice's email format?

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Informed Choice's email format typically follows the pattern of First@icfp.co.uk. Find more Informed Choice email formats with LeadIQ.

When was Informed Choice founded?

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Informed Choice was founded in 1994.
Informed Choice logo

Informed Choice

Financial ServicesEngland, United Kingdom11-50 Employees

Informed Choice is a small-to-mid-sized financial services firm based in Cranleigh, England, comprising Chartered Financial Planners. Founded in 1994, the practice provides impartial, independent financial planning to help clients navigate major financial questions and pursue a secure, meaningful life. The team applies its knowledge to deliver unbiased advice aimed at reducing stress and bringing clients' goals within reach. Operating in the UK financial services market, the firm focuses on independent financial planning for individuals seeking clarity and long-term financial security. In 2025, Informed Choice was recognized in FT Adviser’s Top 50 Boutique Firms, reflecting its impact among smaller advisory practices.

Section iconCompany Overview

Website
icfp.co.uk
NAICS Code
52 - Finance and Insurance
Founded
1994
Employees
11-50

Section iconFunding & Financials

  • $25M - $50M

    Informed Choice's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    Informed Choice's revenue is estimated to be in the range of $25M - $50M

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