Expertise in Behavioral Research Informed Decisions Group specializes in integrating consumer psychology and behavioral neuroscience into marketing research, positioning itself as a strategic partner for companies seeking innovative insights driven by human behavior analysis.

Niche Market Focus With a relatively small team of 11-50 employees and annual revenues between 1 million and 10 million dollars, the company offers specialized, boutique research services that could appeal to midsize firms looking for tailored insights.

Technology-Driven Approach The company's adoption of modern tools like Google Analytics, jQuery, and content management solutions indicates a strong technological foundation, creating opportunities to offer advanced digital analytics and customized tech integrations.

Potential for Growth Given the company's moderate revenue size and entrepreneurial roots, there is potential for expansion into larger markets or additional service offerings, appealing to clients seeking innovative and problem-solving research consultancies.

Market Differentiation Positioned as an alternative to traditional research firms and emphasizing problem-solving over report generation, Informed Decisions Group can attract clients frustrated with conventional market research providers seeking more engaged and insightful consulting partners.