Strong Market Presence With over 1,400 organizational clients in the nonprofit and association sectors, Informz demonstrates a solid foothold in a niche market that values advanced email marketing and automation solutions, presenting opportunities to upsell or cross-sell additional features or services.

Recent Acquisition Benefits Since being acquired by Higher Logic, Informz benefits from increased resources, expanded market reach, and integrated platform capabilities, enabling sales strategies that leverage access to a broader customer base and enhanced product offerings.

Growth and Recognition The company's inclusion on the Inc. 5000 fastest-growing private companies list highlights its rapid expansion potential, encouraging targeted outreach to organizations seeking scalable marketing solutions and innovative digital tools.

Technological Sophistication Utilizing advanced tools like Google Analytics, Tag Manager, and SEO technologies, Informz appeals to organizations focused on data-driven marketing strategies, presenting a chance to offer complementary analytics, integration, and customization services.

Alignment with Benchmark Companies In comparison with companies like Higher Logic and BQE Software, which operate at higher revenue levels, there exists an opportunity to demonstrate how Informz’s specialized solutions can grow alongside client organizations aiming to scale their digital marketing efforts in the nonprofit space.