Mobile programmatic InMobi Advertising is a global programmatic platform with a mobile-first focus, presenting an opportunity to up-sell integrated omnichannel ad solutions to clients seeking scalable mobile campaigns.

Scale and data With access to data, intelligence and scale to deliver high-performance ad experiences across environments, there is potential to offer enhanced targeting, measurement, and cross-channel attribution services to advertisers and agencies.

Mid to large clients Company size (1001-5000 employees) and revenue range indicate a target mix of mid-market to enterprise ad spend, suggesting opportunities for larger, multi-country campaigns and strategic partnerships.

Technology stack Utilizing tools like Google Analytics, Azure DevOps, and security-focused practices (OWASP) signals readiness for secure, data-driven advertising solutions; offer security-compliant, privacy-conscious ad tech integrations.

Regional hub Based in Singapore, with a global programmatic capability, there is potential to propose regional expansion packages, local-market adaptations, and partnerships with Southeast Asia brands expanding to other regions.