Heritage Brand The Inn and Spa at Loretto leverages iconic Santa Fe architecture and award-winning amenities to target affluent travelers; explore luxury packages, cultural tours, weddings, and exclusive experiences to boost high-margin bookings.

Spa Dining Upsell With The Spa at Loretto ranking as the state's top spa and Luminaria as an award-winning restaurant, there is a strong opportunity to create spa retreats and culinary packages, sponsor partnerships, and cross-promotions with luxury brands.

Digital Marketing The property already uses Google Analytics and Facebook Pixel, offering a foundation for data-driven marketing, retargeting, CRO improvements, and audience segmentation to increase direct bookings.

Mid-market Growth Revenue range and boutique size indicate room to optimize group bookings, events, and wedding business, and to leverage Destination Hotels & Resorts network to source corporate and leisure segments.

Strategic Partnerships Location and storytelling around Taos Pueblo-inspired heritage and the Loretto Chapel provide opportunities for cultural and arts partnerships, travel operator collaboration, and media-driven promotions to broaden reach.