Innovative Ventures Group Email Format

RetailCalifornia, United States0-1 Employees

Innovative Ventures Group operates a retail brand focused on ergonomic lifestyle products for home, office, and personal use. The Defianz range targets posture improvement and back comfort with a focus on prevention and everyday practicality rather than medical equipment. The line emphasizes high quality and design, with products undergoing rigorous testing and certification by Kavitha Raju, a Certified Ergonomist. Originating in Sydney, Australia in 2011, the brand has grown to a global presence across the United States, Canada, India, China, and Australia, and is currently based in Santa Clara, California. The team is described as small and dynamic, with leadership activity including a 2013 promotion of Piyush Dharamshi to Chief Operating Officer of Defianz India.

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