Innovative Ventures Group

RetailCalifornia, United States0-1 Employees

Established in 2011 in Sydney, Australia, Defianz has over the last two years expanded and rapidly grown into a global brand with presence across United States, Canada, India, China & Australia. Defianz was launched to address some of the key lifestyle issues which bog us down or restrain us – bad posture and back aches! The founders who had desk jobs set out to look for solutions that would help them in their day-to-day life rather than any using boring medical equipments. The mantra–Prevention is better than cure! The hunt started with finding tools to better organise the work space and objects that can assist with better posture & also look stylish at the same time. The market provided either a very expensive and perfectly suited option or a very low-quality name sake product. That's when Defianz was born. With the aim to provide Superior design easy living products for home, office and personal use. We only do a few products, though we do them well. The first thing you will notice about our products is the quality. Right from packaging to the tiniest screw, it has passed through rigorous tests and trials. These products have been reviewed, tested and certified by Kavitha Raju, who is a Certified Ergonomist [Certified Professional Ergonomist (CPE)]. Infact, we are so passionate about it that most of our team members have a certificate in Ergonomics. We are a small, dynamic and passionate team, 1st generation entrepreneurs, who are on a mission to defy discomfort.

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