Niche Specialization iNOVA specializes in creating SEO-ready WordPress websites for clients seeking affordable and customizable web solutions, presenting opportunities to upsell advanced SEO, content management, and website redesign services to businesses looking to enhance their online presence.

Tech Stack Compatibility With experience in popular tools like CDNJS, MySQL, Google Tag Manager, and web servers such as Nginx and Apache, iNOVA can be a valuable partner for clients needing integration, website optimization, or migration projects leveraging these technologies.

Small-Scale Focus Operating with a very limited team, iNOVA may require additional support for scale-up projects or specialized expertise, offering opportunities for collaboration with freelance developers or marketing agencies to expand service capacity.

Market Expansion Potential Based in Cincinnati but excited about doing business everywhere, iNOVA has the potential to grow its reach by targeting regional and national clients seeking cost-effective website solutions, as well as offering supplementary digital marketing services.

Industry Trends Given the ongoing importance of online visibility and user accessibility, iNOVA can benefit from tailoring services such as accessibility enhancements, social media integration, and performance optimization, aligning with emerging market demands and increasing client value.