Niche AdTech Target small to mid-size advertisers with performance-driven display and social ad solutions; emphasize IML SODA and NewsDriver as tools to improve targeting, engagement, and measurement for paid campaigns.

Growth Readiness Position as a scalable partner for rapidly growing teams; highlight flexibility and cost-effective services suitable for agencies seeking to extend capabilities without large headcount.

Tech Modernization Leverage IML's lightweight, modern tech stack (WordPress, JSON-LD, RequireJS, Priority Hints) as a differentiator for fast deployments, better page speed, and transparent measurement integration.

Revenue Band Target potential clients in the mid-market range (roughly $50M–$250M in annual revenue) who need measurable ad performance improvements and can scale with modular AdTech solutions.

Competitive Positioning Differentiate from larger agencies by offering focused, performance-first ad tech platforms with direct impact on ROAS; leverage case-ready stories around targeting, engagement, and measurable outcomes.