InsightOut Chicago

Market ResearchUnited States2-10 Employees

InsightOut Chicago is a Consumer Insights and Market Research Consultancy founded in 2005 and run by Amy Williamson and Julie Zimring. Our services include market research design, implementation and analysis, strategy development, and strategic planning, with significant experience in the following areas:
- New product development
- Segmentation and needs-states analysis
- Positioning
- Advertising strategy development and ad testing
- Concept and product testing
- Brand health tracking
- Website usability testing
- One-on-one interviewing
- Traditional and non-traditional research methodologies
- International research with emphasis in China, Western Europe, Russia, and Latin America
- Extensive experience with research among general population, US Latino market, Moms, and Kids/Tweens

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