Emerging Self-Publishing Market INSONA operates within the growing self-publishing industry, offering comprehensive author services that cater to independent authors seeking affordable and all-in-one solutions, creating opportunities for targeted marketing and partnership collaborations.

Diverse Service Portfolio With offerings ranging from editing and formatting to marketing and web presence management, INSONA provides a one-stop platform for authors, presenting prospects to cross-sell or upsell specialized services as their publishing needs evolve.

Digital Marketing Focus Utilization of platforms like Google Ads, Pinterest, and Trustpilot indicates a strong emphasis on digital marketing and online reputation management, offering avenues to expand customer acquisition efforts and enhance brand visibility among self-publishing authors.

Small Scale, Niche Focus As a small team with revenue under one million dollars, INSONA can benefit from targeted outreach to emerging authors and niche publishing segments, creating customized sales strategies that address the specific needs of independent authors.

Potential for Growth Partnerships Given similar companies' larger scale and broad service offerings, there is an opportunity to establish strategic alliances or referral partnerships with more prominent publishing firms or platforms to expand INSONA’s market reach and service adoption.