Strategic Partnerships IWG is a globally recognized supplier of eInstant content to NASPL and WLA-member lotteries and has a track record of expanding with new clients, including recent contracts with Michigan Lottery and Kansas Lottery. This suggests upsell opportunities around end-to-end game development, portfolio management, and cross-jurisdiction content expansion.

Innovation and Offerings Recent launches such as InstantFuse, America 250, and RumblePlay demonstrate a commitment to innovative prize structures and engaging experiential features. Sales opportunities exist in offering differentiated game mechanics and prizing models to lotteries seeking to boost player engagement and incremental sales.

Regulated Capabilities IWG delivers content via InstantRGS across multiple regulated jurisdictions and has a robust end-to-end development and management solution. This positions it well to win new RGS partnerships or expand within existing licenses by highlighting compliance, security, and seamless deployment.

Brand and Awards Being named Lottery Supplier of the Year at the 2025 EGR B2B Awards enhances credibility with potential buyers. Leverage this recognition in targeted outreach to justify premium pricing for high-quality, high-performing game portfolios.

Growing, Lean Scale With 51-200 employees and revenue under one million, IWG presents a lean, scalable partner profile for lotteries seeking agile, cost-effective content providers. This offers entry points for pilots, phased rollouts, and performance-based partnerships to expand share of wallet.