Diversified Product Line Insteon offers over 200 products for various control and sensing solutions in homes and businesses, providing a wide range of opportunities for cross-selling and upselling to existing and potential customers.

Technology Integration With compatibility with major platforms like Apple HomeKit and Google Assistant, Insteon products appeal to a broad customer base seeking seamless technology integration, presenting avenues for strategic partnerships and bundled offerings.

Mobile App Updates Insteon's consistent updates to its mobile apps for both iOS and Android devices indicate a commitment to enhancing user experience, creating opportunities for promoting new features and engaging customers through app-related promotions.

Sustainability Focus Insteon's focus on energy-efficient solutions like lighting control aligns with the growing demand for environmentally friendly products, offering a selling point for eco-conscious customers and positioning the company well in sustainability-focused markets.

Strategic Alliances Insteon's partnerships and integrations with tech giants like Apple and Google demonstrate credibility and quality, enabling sales teams to leverage these collaborations as a competitive advantage to win over customers seeking reliable smart home solutions.