Innovative Clinical Support Instinct's launch of the Standards of Care(TM) tool highlights their focus on integrating peer-reviewed, real-world clinical decision support, presenting an opportunity to expand sales by offering complementary protocols or training modules that enhance veterinary diagnostics and treatment outcomes.

Strategic Acquisitions The recent acquisition of VetMedux and the addition of Elizabeth Green to their leadership team demonstrate Instinct’s commitment to strengthening its technological offerings and expanding market reach, which could open avenues for upselling integrated practice management solutions or advanced vet software enhancements.

Technology Integration With a robust tech stack including digital whiteboards, treatment sheets, and live invoice auditing, there is potential to introduce complementary hardware or software solutions that further automate workflows and improve operational efficiency for veterinary practices.

Market Positioning Positioned as a leading provider to high-end care centers including teaching and specialty hospitals, Instinct’s premium branding suggests sales efforts could focus on tailored, enterprise-grade software packages or support services for large veterinary networks seeking scalable solutions.

Growth Potential Having generated between $10M and $50M in revenue with a modern SaaS approach, there is significant opportunity to promote subscription-based modules, data analytics services, or customized integrations, appealing to practices aiming to improve patient care while optimizing staff efficiency.