Brand Evolution Instinctif Partners has rebranded to TEAM LEWIS in the UK, signaling a merged identity that combines strategic communications with creative and tech-enabled offerings. This presents an opportunity to position cross-sell of integrated PR, digital, and advisory services to existing clients and to attract firms seeking a unified agency partner.

Expansion in APAC Leadership appointments and Malaysia market activity indicate a focused expansion into APAC, especially Malaysia. This creates potential upsell to clients with regional or global needs, as well as the chance to offer AI-driven communications, growth strategies, and local market enablement services to multinational firms investing in Southeast Asia.

AI and Growth Focus Recent hires and leadership roles around AI and client solutions suggest a strategic emphasis on AI-enabled communications, data-driven insights, and growth consulting. This presents opportunities to cross-sell advanced analytics, automation, and technology-powered campaigns to clients seeking measurable impact and digital transformation.

Strategic Partnerships Active collaboration with high-profile partners and events in space and defence sectors points to a positioning in niche, high-visibility industries. There is potential to target tech, aerospace, and defence clients needing sophisticated public affairs, brand storytelling, and stakeholder engagement at a global scale.

Significant Revenue Scale With a revenue range in the billions and a mid-sized employee base, TEAM LEWIS operates at a scale conducive to large, multi-market engagements. This supports upsell of enterprise-grade communications programs, global campaigns, and integrated tech-enabled services to Fortune 1000–level prospects seeking comprehensive agency partners.