Strong value prop Position Instructional Solutions as a partner that dramatically improves business writing efficiency and quality, offering a measurable reduction in writing time and tailored industry-specific training to drive adoption and impact in client teams.

SMB to mid market Target small to mid-sized professional teams within industries reliant on precise communication (staffing, finance, tech services) given the current team size of 2–10 employees and a revenue range that suggests growth potential through scalable training programs.

Customizable offerings Leverage the ability to customize courses to industry needs as a key selling point to upsell into larger client organizations through cross-department adoption (sales, customer service, proposals, executive communications).

Tech-enabled training Highlight the combination of human instructor feedback with a tech stack (HubSpot Analytics, Google Workspace, AWS, Clarity/Hotjar, Crazy Egg) to support blended learning, progress tracking, and measurable outcomes for procurement and renewal discussions.

Expansion opportunities Explore partnerships or pilot programs with similar education and training incumbents listed in the market landscape to use competitive positioning and reference cases, aiming to expand reach beyond current client base and drive revenue growth toward the 1M–10M range.