Independent broker value Highlight Insurance House Risk Solutions' independence from carriers, emphasizing objective advisory services and potential for personalized risk management solutions that can reduce client costs while improving coverage.

Mid-market focus With 11-50 employees and revenue in the tens of millions, target mid-market businesses seeking dedicated local expertise, enhanced claims advocacy, and tailored insurance programs beyond standard offerings.

Experienced team Leverage the combined 100+ years of licensed professional experience to position as a trusted advisor for complex risk scenarios, cross-selling to commercial lines, workers' comp, liability, and property coverages.

Tech-enabled service Capitalize on their tech stack and digital engagement tools to propose scalable digital underwriting support, online policy management, and quick risk assessments as differentiators from larger incumbents.

Growth potential Given revenue range and market positioning, pursue partnerships with regional SMBs and local enterprises, offering bundled packages, bundled analytics, and proactive loss-control services to drive renewals and book growth.