Channel Partnerships IMA relies on referral partnerships, offering a pathway to a formal channel program with banks, accounting firms, POS integrators, and other partners to cross-sell payments, payroll, and funding solutions to SMBs.

All-in-One Solutions With a bundled suite spanning payment processing, payroll, lending, marketing and loyalty, and ecommerce solutions, there is strong potential to upsell and cross-sell to existing merchants, increasing wallet share.

Cost Saving Focus IMA positions itself as helping merchants control costs and grow market share, creating sales opportunities around cost reduction, efficiency improvements, and growth financing for SMBs.

Trust and Compliance A+ BBB rating and Visa standing bolster trust with risk-averse buyers; leverage this in value propositions around security, reliability and compliance for payment processing and funding products.

Ecommerce Ready Tech readiness with Wix eCommerce and modern frontend/back-end tools suggests opportunities to integrate IMA offerings into popular online store setups, enabling quicker deployment of payments, loyalty, and financing for ecommerce merchants.