Market positioning Target interior design and hospitality projects within the Santa Clarita region and expanding to broader wholesale markets. Leverage ISG as a trade-only source for window coverings, wall upholstery, and motorization to win mid to large size contract opportunities.

Service breadth Capitalize on ISG’s end-to-end offering from planning and budgeting to fabrication and installation to upsell value-added services like custom window coverings, bedding, and motorization packages for hotels, resorts, and commercial spaces.

Technology leverage Promote the current tech stack to deliver fast quotes, 3D envisioning, and streamlined procurement for designers and contractors. Highlight readiness to support trade clients with efficient online resources and project management compatibility.

Financial scale Position ISG as a mid-market supplier with a proven revenue range that aligns with mid-size hospitality and architecture projects, offering competitive pricing, lead times, and reliable fulfillment to win procurement bids.

Competitive landscape Differentiate from larger competitors by emphasizing customization flexibility, faster installation turnarounds, and trade-only focus. Target collaboration with design firms and subcontractors seeking a dedicated window coverings and specialty interiors partner.