Small to mid-market focus Target mid-size IT services buyers given Interlink LLC's employee range (11-50) and revenue profile ($1M-$10M). Develop value stories around scalable IT solutions, managed services, and affordable modernization for growing businesses that need reliable, single-vendor tech partners.

Comprehensive tech stack Leverage their exposure to Joomla, WordPress, Shopify, Microsoft 365, and web/security tools (SendGrid, reCAPTCHA, Tailwind CSS) to offer integrated digital workplace and e‑commerce/marketing solutions, cross-selling managed hosting, security hardening, and cloud collaboration packs.

Customer-centric positioning Position as a trusted, single-point-of-contact technology partner emphasizing ongoing training, quality service, and customer care. Use this to upsell ongoing support contracts, proactive maintenance, and SLA-driven managed services.

Growth and partnerships Target outsourcing or referral partnerships with SMBs in need of IT consulting, cloud optimization, and digital transformation. Align with similar, larger ecosystems (payments, fintech, e‑commerce) where their tech stack aligns with client needs.

Financial opportunity signals Given revenue range and competitive landscape, pursue opportunities in high-margin services such as security hardening, compliance readiness, site reliability engineering, and custom integrations that leverage their WordPress/Shopify footprint and Microsoft 365 expertise.