Psychology-Driven Strategy Intermark Group leverages advanced psychological principles to craft compelling marketing solutions, positioning it as a leader in innovative brand building. This unique approach offers potential for collaboration with brands seeking nuanced consumer engagement and emotional branding strategies.
Expanding Geographies The recent office expansion to Birmingham, United Kingdom, indicates growth and a willingness to serve international markets. This expansion presents opportunities to target global brands seeking localized psychological marketing expertise within new geographic regions.
Focus on Research & Innovation Launching an experiential study based on academic research signals a commitment to innovation and data-driven insights. Partnering with companies interested in cutting-edge research for audience insight or developing data-backed campaigns could open new business avenues.
Leadership & Talent Growth Recent executive hires, including a Chief Growth Officer and vice presidents in communications and media, highlight a strategic emphasis on scaling growth and expanding service offerings. This suggests opportunities to introduce additional services aligned with their growth initiatives, such as digital transformation or analytics.
Full-Service Capabilities Intermark Group integrates advertising, media, public relations, social media, analytics, and production, providing a comprehensive marketing suite. These capabilities support cross-channel campaigns, making the company a prime candidate for brands seeking holistic marketing solutions across multiple touchpoints.