Large scale reach Bell Media operates across premium video, audio, out-of-home advertising and digital media with assets like Crave, CTV, TSN/RDS, Astral, Noovo and iHeartRadio Canada, presenting a broad cross-platform advertising footprint to monetize diverse brand campaigns.

CTV and Crave expansion Active investments in original content development and new partnerships (e.g., first-look with Bristol Circle Entertainment, House of Villains French adaptation) indicate ongoing demand for content sponsorships, co-productions and exclusive advertising deals on Crave and CTV.

Tech-enabled advertising Bell Marketing Platform offers omnichannel capabilities with Bell Audience Manager, SAM and Attribution Insights, plus Live Connected TV; this enables sophisticated targeting, measurement and ROI-focused campaigns for advertisers seeking performance-driven solutions.

Network modernization Recent multi-million dollar network upgrades in major markets like Toronto and Vancouver signal a readiness to offer enhanced inventory, higher-quality ad experiences, and premium Connected TV ad opportunities for brands targeting Canadian audiences.

Strategic partnerships Collaborations with production studios, formats rights acquisitions, and cross-portfolio synergies (radio, digital, out-of-home, streaming) open doors for integrated cross-media sponsorships, branded content, and bundled advertising solutions.