Expanding Geographic Presence The recent opening of a new location in the Maldives indicates international growth and market entry, presenting opportunities to target similar emerging markets and capitalize on global expansion strategies.

Innovative Product Launches Introduction of new products such as Protein Lattes and the Chocolate Royale Series demonstrates a focus on product innovation, creating sales opportunities through premium and health-conscious offerings appealing to diverse customer segments.

Brand Visibility & Sponsorship Being the official sponsor of the 2026 Los Angeles Marathon enhances brand recognition among health-conscious and active consumers, opening avenues for partnerships, promotional campaigns, and health-focused product lines.

Digital Engagement Tools Utilization of technologies like Uber Eats, React, and Google tools suggests strong digital capabilities, enabling targeted marketing, online promotions, and delivery partnerships to boost sales through convenience and enhanced customer experience.

Market Trend Alignment Launching seasonal promotions and healthy beverage options aligns with current wellness and festive trends, providing tailored marketing campaigns and limited-time offers to drive customer engagement and repeat business.