Insights

Strong UK Manufacturing IDS’s commitment to supporting UK manufacturing and producing most of its dancewear locally provides an opportunity to target clients seeking high-quality, domestically made products, especially in markets emphasizing local sourcing and sustainability.

Global Customer Base With a worldwide network of dance teachers and a reputation for quality, there’s potential to expand sales channels internationally by leveraging existing client relationships and offering new product lines or customized wholesale options.

Product Innovation The launch of exclusive collections like 1st Position Fashion Dancewear indicates a focus on innovative, trendy products, presenting opportunities to promote new lines or collaborate on exclusive designs to attract fashion-forward dancewear retailers.

Digital Engagement The use of advanced analytics and tracking tools suggests active digital marketing efforts which can be harnessed to create targeted campaigns, personalized offers, or online partnerships to increase reach and sales conversions.

Acquisition Growth Being part of the Revolution Group under private equity ownership positions IDS for strategic expansion, including potential cross-selling or partnership opportunities with sister brands like Dance Direct and Revolution Dancewear.

Similar companies to International Dance Supplies (IDS)

International Dance Supplies (IDS) Tech Stack

International Dance Supplies (IDS) uses 8 technology products and services including Linkedin Insight Tag, Facebook Pixel, Highlight.js, and more. Explore International Dance Supplies (IDS)'s tech stack below.

  • Linkedin Insight Tag
    Analytics
  • Facebook Pixel
    Analytics
  • Highlight.js
    Javascript Libraries
  • HubSpot
    Marketing Automation
  • New Relic
    Real User Monitoring
  • reCAPTCHA
    Security
  • Akamai Bot Manager
    Security
  • FedEx
    Transportation And Fleet Management

International Dance Supplies (IDS)'s Email Address Formats

International Dance Supplies (IDS) uses at least 1 format(s):
International Dance Supplies (IDS) Email FormatsExamplePercentage
First@ids.co.ukJohn@ids.co.uk
48%
FirstL@ids.co.ukJohnD@ids.co.uk
2%
First.Last@ids.co.ukJohn.Doe@ids.co.uk
2%
First@ids.co.ukJohn@ids.co.uk
48%

Frequently Asked Questions

Where is International Dance Supplies (IDS)'s headquarters located?

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International Dance Supplies (IDS)'s main headquarters is located at HARLEQUIN HOUSE FORDE COURT, FORDE ROAD, NEWTON ABBOT, TQ12 4BT, GB. The company has employees across 2 continents, including EuropeOceania.

What is International Dance Supplies (IDS)'s official website and social media links?

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International Dance Supplies (IDS)'s official website is ids.co.uk and has social profiles on LinkedIn.

What is International Dance Supplies (IDS)'s NAICS code?

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International Dance Supplies (IDS)'s NAICS code is 42 - Wholesale Trade.

How many employees does International Dance Supplies (IDS) have currently?

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As of October 2025, International Dance Supplies (IDS) has approximately 53 employees across 2 continents, including EuropeOceania. Key team members include Head Of Marketing & Events: N. H.Managing Director: P. W.Regional Sales Manager: J. B.. Explore International Dance Supplies (IDS)'s employee directory with LeadIQ.

What industry does International Dance Supplies (IDS) belong to?

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International Dance Supplies (IDS) operates in the Wholesale industry.

What technology does International Dance Supplies (IDS) use?

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International Dance Supplies (IDS)'s tech stack includes Linkedin Insight TagFacebook PixelHighlight.jsHubSpotNew RelicreCAPTCHAAkamai Bot ManagerFedEx.

What is International Dance Supplies (IDS)'s email format?

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International Dance Supplies (IDS)'s email format typically follows the pattern of First@ids.co.uk. Find more International Dance Supplies (IDS) email formats with LeadIQ.

When was International Dance Supplies (IDS) founded?

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International Dance Supplies (IDS) was founded in 1978.

International Dance Supplies (IDS)

WholesaleUnited Kingdom51-200 Employees

IDS is an international business, with strong British roots. We’re really proud to support UK manufacturing and most 1st Position™ dancewear is made in the UK. We are based in Devon, a beautiful part of south-west England, and employ over eighty people in our warehouse and offices.

We have a showroom in the same building, open to all our customers, so if you’re looking for costumes for your show, a uniform for your class or even if you’re just on holiday in the South West and fancy having a cream tea with us, please do contact customer services to arrange a visit: we’d love to see you! A little bit of company history… IDS founder, Anne Walker, had always been part of the dance world: aged 17, she opened her own dance school in Liverpool and bought leotards and shoes at a discount in order to supply her students.

Four years later in 1978, the product side was turning into a profitable business and Anne decided she could make better quality, better value leotards herself. She borrowed £50 to buy a very ancient industrial overlocker, enlisted some of her older students and parents to help out and went into production: IDS was born!

Over the last four decades, IDS has become one of the world’s largest wholesale dancewear suppliers with a multi-million pound turnover. Our customer base includes thousands of dance teachers worldwide, with whom we have a reputation for quality products and great service. Many of our staff come to work at IDS with a background in dance and we are all passionate about what we do.

In Autumn 2018, IDS was acquired by Audax Private Equity, and joined the Revolution Group of companies, including Dance Direct and Revolution Dancewear.

Section iconCompany Overview

Headquarters
HARLEQUIN HOUSE FORDE COURT, FORDE ROAD, NEWTON ABBOT, TQ12 4BT, GB
Website
ids.co.uk
NAICS Code
42 - Wholesale Trade
Founded
1978
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    International Dance Supplies (IDS)'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    International Dance Supplies (IDS)'s revenue is estimated to be in the range of $1M$10M

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