UK Manufacturing Strength IDS emphasizes strong UK manufacturing, with most 1st Position™ dancewear made in the UK and a showroom open to customers. Sales opportunity: highlight domestic production to prioritize faster lead times, bolster UK-based orders, and offer customizable or in-person fittings through the showroom.

Regional Presence Based in Devon with a showroom and a long-standing track record in the dance community. Sales opportunity: leverage regional loyalty and local events to drive region-specific promotions, showrooms visits, and partnerships with local studios and competitions.

Strategic Partnerships IDS is part of the Revolution Group and has partnerships around Can You Dance and Teacher's Convention events. Sales opportunity: co-sell with CYD programs, sponsor or participate in conventions, and offer bundled packages for teachers and studios.

Product Focus Product lines include 1st Position fashion dancewear and wholesale leotards, with a history of quality and value. Sales opportunity: upsell to fashion-forward lines for studios, introduce exclusive collections, and offer bulk pricing for schools and competitions.

Growth and Visibility Company has a multi-decade track record, a multi-million-pound turnover, and a digital tech stack for marketing and analytics. Sales opportunity: target growth-focused studios and schools with scalable ordering, loyalty programs, and digital marketing collaborations to expand share of wallet.