Industry Leadership The International Magnesium Association (IMA) serves as the global voice for the magnesium industry by organizing high-profile events such as the Annual World Magnesium Conference and conducting research and publication initiatives, positioning it as a central network for industry stakeholders and decision-makers.

Innovative Applications IMA's focus on advancing magnesium use through initiatives like the 3D Automotive Applications Demonstrator indicates a strong emphasis on lightweighting and structural applications in the automotive sector, presenting opportunities to partner with automotive manufacturers seeking innovative material solutions.

Growing Market Interest Recent engagement in conferences and extended deadlines for research submissions highlight active industry interest, suggesting opportunities for companies offering magnesium technology, research, or related materials to connect with end-users and innovators.

Digital Engagement The company's use of modern online tools such as AWS, New Relic, and social media integrations points to a digitally savvy organization, opening avenues for targeted marketing, data-driven sales strategies, and virtual engagement campaigns.

Sustainability Opportunities Given magnesium's recyclable nature and the association’s promotion of innovative applications, there is potential to develop sustainability-focused products or services that align with the industry’s goals of material efficiency and eco-friendly practices, appealing to environmentally conscious manufacturers.