Local market focus Target the Warwick and East Greenwich markets with tailored regional campaigns, emphasizing personalized service and avoidance of large-box retailers to reinforce the company’s value proposition.

Mid-market potential Position IMG as a strong alternative for mid-market buyers in domestic and imported vehicles, offering competitive pricing, high-touch sales staff, and a streamlined buying experience to convert leads from larger dealers.

Digital engagement Leverage the existing tech stack (Hotjar, Dealer.com, JSON-LD) to optimize site usability, capture intent signals, and retarget visitors with localized offers and service packages.

Service upsell Cross-sell maintenance and service packages through IMGCarService.com, targeting current vehicle owners and promoting loyalty with convenient service appointments and competitive pricing.

Growth positioning Highlight sustainability and quality service as differentiators to attract customers disillusioned with large monster lots, while exploring partnerships or financing options to compete with national groups.