Small firm, niche Target a small construction firm with potential outsourcing of specialized tech or software services, given the company size of 2-10 employees and a focus on construction which may benefit from streamlined project management, bidding platforms, or lightweight BIM/estimation tools.

Digital stack Leverage the company’s existing tech footprint (PHP, Lua, jQuery, Nginx/OpenResty) to propose modernization services, compatible web and backend enhancements, and performance optimization that align with their current stack without heavy overhauls.

Low revenue, high potential Position affordable, scalable solutions or trial engagements to demonstrate ROI in a low-revenue environment, such as modular software licenses, maintenance plans, or hosted services that fit a sub-$1M revenue profile.

Industry peers Study comparable firms (construction tech users like Topcon, TomTom, Hexagon) to tailor offerings around field data integration, surveying, or fleet/asset tracking that a small construction outfit could adopt to improve efficiency and bids.

Growth readiness Offer scalable growth services such as cloud-based project management, mobile field tools, or contractor onboarding platforms that can grow with the company as it expands its workforce and project scope.