Regional dominance Reagan Outdoor Advertising operates a strong regional footprint across Utah, Austin, Amarillo, Abilene, and Northern/Southern Nevada, presenting a solid base for sales conversations around exclusive billboard inventory, local targeting, and multi-market campaigns.

Full service team With a full-time marketing consulting, construction, and design staff, there is an opportunity to upsell integrated services such as creative development, installation, and on-site campaign management to ensure end-to-end advertising solutions for clients.

Scale potential Revenue is in the range of 100M to 250M with a workforce of 51-200 employees, indicating mid-market scale and room for additional media opportunities, bundled offerings, and longer-term contracted campaigns to grow share of wallet.

Digital bakehouse Existing tech stack includes Google Ads, WordPress, Shopify, and SEO tools, suggesting readiness for digital activation and e-commerce tied to out-of-home campaigns, as well as potential for performance tracking and attribution enhancements.

Growth trajectory Describes itself as a growing, vibrant leader with 50 years in the industry, signaling stability and potential for long-term partnerships, cross-sell of strategic planning services, and collaboration on large-format or portfolio campaigns amid market expansion.