Strategic Partnerships Interstate Batteries has a track record of partner integrations with major retailers and automotive service chains (Costco, Pep Boys, Speedway Motors). Leverage co-branding and cross-channel promotions to expand distribution, increase battery SKUs in partner networks, and drive bundled promotions with retailers and service providers.

Expansion & Fulfillment Recent collaboration to build a new Columbus fulfillment center indicates ongoing expansion and logistics investments. Target sales opportunities around improved order fulfillment services for regional distributors, proactive inventory support for franchisees, and faster delivery solutions for high-demand battery SKUs.

Brand Momentum Active national campaigns around major events like the Daytona 500 and a broad media push suggest strong marketing budgets and consumer visibility. Propose advertising partnerships, co-branded campaigns, and sponsorships with motorsports and auto-service ecosystems to capture high-intent automotive buyers.

Channel & Tech Enablement A diverse tech stack (Power BI, Tableau, Sitecore, Coupa, Piwik PRO) and recruitment tooling indicate data-driven operations and scalable procurement. Offer data analytics services, customer experience optimization, and procurement efficiency solutions to improve franchise-level performance and supplier negotiations.

Financial Reach & Growth Revenue in the mid-range tens of millions and a mid-size employee base position Interstate Batteries as a scalable partner for mid-market B2B solutions. Present mid-market sales programs, beacon-based loyalty for fleet customers, and scalable maintenance contracts to support growing dealer and franchise networks.