Public sector fit Target agencies seeking modern, configurable software with minimal customization; emphasize iMS’s proven governance space heritage and service-first support to reduce vendor lock-in and long implementation timelines.

All-in-one ops Promote the comprehensive module set (permits, inspections, planning and zoning, code enforcement, licensing, asset and work order management) as a single platform to streamline processes and improve transparency for staff and the public.

Cloud ready Highlight the use of Google Cloud and modern architecture to support scalable, secure deployments; position as a lower risk path to modernization for small to mid-sized municipalities.

Growth potential Leverage revenue range and near-market peers to frame upsell opportunities into expanding modules or value-added services; target agencies moving from legacy systems to cloud-based solutions.

SMB friendly Address smaller municipal customers with flexible pricing and deployment options suitable for 2–10 employee teams, emphasizing fast time-to-value and reduced total cost of ownership compared to larger incumbents.