Investment Trends Employee Directory
Market ResearchNew South Wales, Australia11-50 Employees
Investment Trends is a privately owned market research firm based in Sydney that carries out objective research into how retail investors and the financial intermediaries who serve them behave, what they prefer, and what they need. Its work is intended for financial services companies that target these groups, helping them understand customer segments and evolving market dynamics across a wide international footprint. The firm’s outputs support strategic decisions, product development, and client engagement for its financial services clients. Its research spans markets including Australia, Singapore, Hong Kong, France, Germany, Spain, the United Kingdom, the United States and the United Arab Emirates. Founded in December 2003 by Executive Chairman Mark Johnston, the company is based in Sydney and has grown to deliver overseas syndicated reports for multiple markets over the years. In June 2025, Vanguard Group, Inc. partnered with Investment Trends to release the SMSF Trustee report, marking a 12-year collaboration.
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