Celebrity Endorsements Invicta Watch Group has successfully collaborated with celebrities like Shaquille O'Neal, leading to increased brand visibility and potential sales opportunities through celebrity endorsements.

Expansion in Different Markets By expanding its facilities to locations like Hollywood and Willowbrook, California, Invicta Watch Group has created opportunities to tap into new markets and reach a broader customer base, potentially increasing sales.

Partnerships with Established Brands Through partnerships with Authentic Brands Group and iMedia Brands Inc., Invicta Watch Group has positioned itself to leverage the reputation and customer base of these established brands, opening up avenues for increased sales.

Themed Product Offerings The introduction of themed watches, such as the Superman-themed collection, showcases Invicta Watch Group's ability to create unique and appealing products that can attract niche markets and drive sales through product differentiation.

Investment in Multimedia Shopping Network By investing in Evine Live Inc. and securing a new CEO for the company, Invicta Watch Group has aligned itself with a multimedia shopping network, potentially increasing sales channels and reaching a wider consumer audience.