Exclusive Member Access Invino's model of offering members limited-time access to hand-picked wines at significantly discounted prices presents an opportunity to upsell premium wine packages or subscription add-ons to enhance customer loyalty and increase average spend.

Global Sourcing Network With its sourcing from around the globe and partnerships with top producers and emerging brands, Invino can expand its offerings by introducing exclusive international wine collections or limited-release labels to attract enthusiasts seeking unique products.

Acquisition Momentum Following its recent acquisition by Last Bottle Wines, Invino is positioned for potential growth and integration, which opens avenues for cross-promotions and bundled offerings that leverage both brands’ customer bases.

Digital Engagement Tools Utilizing a tech stack that includes Klaviyo and Google Plus indicates an emphasis on digital marketing; this can be further optimized for targeted campaigns promoting new sales events, exclusive deals, and personalized recommendations to drive conversions.

Growth Potential With a revenue size of under $10 million and a relatively small team, Invino offers opportunities for scalable sales strategies such as referral programs, loyalty incentives, and partner collaborations to accelerate growth in a competitive online wine marketplace.