Security leadership Target large security deployments in government, transportation, and critical infrastructure sectors where iris-based contactless authentication is valued for speed and reliability, leveraging Princeton Identity’s proven precision and Edge biometrics capabilities.

Edge biometrics Propose multimodal edge biometric solutions to near-site or on-site facilities in North America, highlighting the recent edge device launch as a pathway to modernize access control, time and attendance, and POS workflows with real-time decisioning.

Fast expansion Capitalize on leadership changes and advisory appointments to open executive briefing discussions with potential customers seeking trusted partners, presenting PI as a stable, long-term supplier with ongoing product roadmaps.

Integrated platforms Position the Iris on the Move technology as a differentiator in enterprise ecosystems already using cloud and integration-friendly stacks (AWS, Docker, WordPress, HubSpot) to streamline deployment, management, and user experience across sites.

Growth trajectory Leverage the company’s mid-market revenue band and growth-oriented funding profile to target mid-size to large organizations upgrading from legacy PACS with a compelling ROI story around speed, accuracy, and contactless authentication to reduce friction and enhance security.