IOOF Email Format
Financial ServicesVictoria, Australia1001-5000 Employees
Insignia Financial Ltd, originally IOOF Holdings Ltd, is a substantial Australian financial services group based in Melbourne, Victoria, with historical roots dating back about 175 years as a friendly society. The company rebranded in December 2021 to Insignia Financial Ltd, while IOOF-branded products and services continue to operate alongside other brands within the group. It functions as a diversified provider of wealth management and related financial services in the Australian market. Its stated objective is to promote financial wellbeing in Australia by increasing access to financial literacy, coaching, guidance, and financial advice, alongside its products and services for a broad audience. In 2026, CC Capital and One Investment Management completed the acquisition of Insignia Financial Ltd, marking a notable strategic development for the group.