Insights

Strong Market Position With a revenue range of 100M to 250M and over 1,000 employees, IOOF (now Insignia Financial) is a significant player in the Australian financial services sector, presenting substantial opportunities for tailored financial products and advisory services.

Comprehensive Technology Use The company's extensive tech stack, including Adobe tools, VMware, and Microsoft platforms, indicates a solid digital infrastructure that can support advanced solutions like customer engagement tools, data analytics, and compliance systems to enhance client experiences.

Rebranding for Growth The recent transition to Insignia Financial reflects strategic repositioning aimed at strengthening brand recognition and expanding financial literacy initiatives, making it an opportune time to introduce innovative financial products and services aligned with their growth ambitions.

Focus on Financial Wellbeing Insignia Financial’s goal to serve as a symbol for financial wellbeing in Australia opens avenues for partnerships around financial education, coaching, and advice solutions targeting a broad consumer base seeking accessible financial guidance.

Competitive Landscape Positioned alongside industry giants like ANZ and Westpac, IOOF offers a compelling platform for reselling or integrating financial advisory technology, wealth management solutions, and client onboarding tools to differentiate in a competitive market.

IOOF Tech Stack

IOOF uses 8 technology products and services including Facebook Pixel, Adobe, Artifactory, and more. Explore IOOF's tech stack below.

  • Facebook Pixel
    Analytics
  • Adobe
    Audio, Video, Graphics
  • Artifactory
    Development
  • Informatica
    Enterprise
  • Element UI
    Javascript Frameworks
  • Microsoft
    Miscellaneous
  • Adobe Tag Manager
    Tag Management
  • VMware
    Virtualisation Software

IOOF's Email Address Formats

IOOF uses at least 1 format(s):
IOOF Email FormatsExamplePercentage
First.Last@ioof.com.auJohn.Doe@ioof.com.au
84%
FirstLast@ioof.com.auJohnDoe@ioof.com.au
10%
F.Last@ioof.com.auJ.Doe@ioof.com.au
5%
L.First@ioof.com.auD.John@ioof.com.au
1%

Frequently Asked Questions

Where is IOOF's headquarters located?

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IOOF's main headquarters is located at 161 Collins Street, Level 6. The company has employees across 4 continents, including OceaniaNorth AmericaEurope.

What is IOOF's phone number?

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You can contact IOOF's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is IOOF's stock symbol?

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IOOF is a publicly traded company; the company's stock symbol is IOOFF.

What is IOOF's official website and social media links?

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IOOF's official website is ioof.com.au and has social profiles on LinkedIn.

What is IOOF's SIC code NAICS code?

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IOOF's SIC code is 6029 - Commercial Banks, Not Elsewhere Classified NAICS code is 52 - Finance and Insurance.

How many employees does IOOF have currently?

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As of December 2025, IOOF has approximately 1K employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include Head Of Advice Solutions & Advice Technology: D. C.Head Of Operations Compliance And Training: B. C.Head Of Advice Technology Business Solutions: C. R.. Explore IOOF's employee directory with LeadIQ.

What industry does IOOF belong to?

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IOOF operates in the Financial Services industry.

What technology does IOOF use?

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IOOF's tech stack includes Facebook PixelAdobeArtifactoryInformaticaElement UIMicrosoftAdobe Tag ManagerVMware.

What is IOOF's email format?

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IOOF's email format typically follows the pattern of First.Last@ioof.com.au. Find more IOOF email formats with LeadIQ.

IOOF

Financial ServicesVictoria, Australia1001-5000 Employees

On 10 Dec 2021, IOOF Holdings Ltd was renamed to become Insignia Financial Ltd our new enterprise brand.

While proud of our 175-year heritage as a friendly society, the time had come to have a corporate brand that reflects the organisation today, and the opportunities ahead.
 
Our ambition is for Insignia Financial to be the symbol for financial wellbeing in Australia, making financial literacy, coaching, guidance, advice as well as products and services more accessible to more Australians.

Our IOOF products and services will continue to exist and meet the needs of our clients alongside other brands within the group.

Section iconCompany Overview

Headquarters
161 Collins Street, Level 6
Phone number
SIC Code
6029 - Commercial Banks, Not Elsewhere Classified
Stock Symbol
IOOFF
NAICS Code
52 - Finance and Insurance
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    IOOF's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    IOOF's revenue is estimated to be in the range of $100M$250M

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