Insights

Brand Evolution Opportunity Insignia Financial's recent rebranding from IOOF signifies a strategic shift towards a unified brand identity focused on financial wellbeing, presenting opportunities to promote integrated financial products and advisory services to a broader Australian market.

Market Expansion Potential With a revenue range between 50 million and 100 million and a strong heritage of 175 years, Insignia Financial is well-positioned to leverage its brand legacy for targeted marketing campaigns aimed at expanding its client base across Australia.

Tech Integration Advantage The company's adoption of diverse technologies including Adobe, Microsoft, VMware, and analytics platforms indicates a sophisticated digital infrastructure, opening avenues for advanced solutions in client engagement, data analytics, and personalized financial services.

Competitive Positioning Compared with major industry players like ANZ and NAB with extensive assets and employee bases, Insignia Financial can differentiate itself by emphasizing personalized advice and financial literacy initiatives tailored to Australian consumers seeking accessible financial guidance.

Financial Services Expansion Given its diversified product portfolio and focus on accessible advice, there are opportunities to introduce innovative financial products and coaching services that cater to underserved segments, bolstering customer engagement and increasing wallet share.

IOOF Tech Stack

IOOF uses 8 technology products and services including Facebook Pixel, Adobe, Artifactory, and more. Explore IOOF's tech stack below.

  • Facebook Pixel
    Analytics
  • Adobe
    Audio, Video, Graphics
  • Artifactory
    Development
  • Informatica
    Enterprise
  • Element UI
    Javascript Frameworks
  • Microsoft
    Miscellaneous
  • Adobe Tag Manager
    Tag Management
  • VMware
    Virtualisation Software

IOOF's Email Address Formats

IOOF uses at least 1 format(s):
IOOF Email FormatsExamplePercentage
First.Last@ioof.com.auJohn.Doe@ioof.com.au
84%
FirstLast@ioof.com.auJohnDoe@ioof.com.au
10%
F.Last@ioof.com.auJ.Doe@ioof.com.au
5%
L.First@ioof.com.auD.John@ioof.com.au
1%

Frequently Asked Questions

Where is IOOF's headquarters located?

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IOOF's main headquarters is located at 161 Collins Street Level 6 Melbourne, Victoria 3000 Australia. The company has employees across 4 continents, including OceaniaEuropeNorth America.

What is IOOF's phone number?

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You can contact IOOF's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is IOOF's stock symbol?

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IOOF is a publicly traded company; the company's stock symbol is IOOFF.

What is IOOF's official website and social media links?

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IOOF's official website is ioof.com.au and has social profiles on LinkedIn.

What is IOOF's SIC code NAICS code?

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IOOF's SIC code is 6029 - Commercial Banks, Not Elsewhere Classified NAICS code is 52 - Finance and Insurance.

How many employees does IOOF have currently?

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As of February 2026, IOOF has approximately 1K employees across 4 continents, including OceaniaEuropeNorth America. Key team members include Head Of Advice Solutions & Advice Technology: D. C.Head Of Operations Compliance And Training: B. C.Head Of Advice Technology Business Solutions: C. R.. Explore IOOF's employee directory with LeadIQ.

What industry does IOOF belong to?

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IOOF operates in the Financial Services industry.

What technology does IOOF use?

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IOOF's tech stack includes Facebook PixelAdobeArtifactoryInformaticaElement UIMicrosoftAdobe Tag ManagerVMware.

What is IOOF's email format?

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IOOF's email format typically follows the pattern of First.Last@ioof.com.au. Find more IOOF email formats with LeadIQ.

IOOF

Financial ServicesVictoria, Australia1001-5000 Employees

On 10 Dec 2021, IOOF Holdings Ltd was renamed to become Insignia Financial Ltd our new enterprise brand.

While proud of our 175-year heritage as a friendly society, the time had come to have a corporate brand that reflects the organisation today, and the opportunities ahead.
 
Our ambition is for Insignia Financial to be the symbol for financial wellbeing in Australia, making financial literacy, coaching, guidance, advice as well as products and services more accessible to more Australians.

Our IOOF products and services will continue to exist and meet the needs of our clients alongside other brands within the group.

Section iconCompany Overview

Headquarters
161 Collins Street Level 6 Melbourne, Victoria 3000 Australia
Phone number
SIC Code
6029 - Commercial Banks, Not Elsewhere Classified
Stock Symbol
IOOFF
NAICS Code
52 - Finance and Insurance
Employees
1001-5000

Section iconFunding & Financials

  • $50M$100M

    IOOF's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    IOOF's revenue is estimated to be in the range of $50M$100M

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