Boutique Growth Target small footprint gelato boutique with wholesale or pop-up partnerships, leveraging their artisan positioning and regional focus in Ann Arbor to expand to nearby college towns and tourist markets.

Digital Enablement Offer digital storefront enhancements and e-commerce enablement using their current Squarespace setup, with upsell features for seasonal flavors and gift bundles to increase average order value.

Brand Partnerships Position as premium dessert partner for cafes, pastry shops, and local restaurants seeking authentic Italian gelato menus, leveraging high-end ingredients and unique flavors like kettle corn salted caramel.

Customer Experience Develop in-store and online loyalty programs, tasting flights, and limited-time collaborations to drive repeat visits and deepen local brand affiliation in the Michigan market.

Market Expansion Explore regional distribution or seasonal pop-ups in university towns and experiential events to scale beyond 2-10 employees while maintaining artisanal positioning and quality.