Sustainability Focus Ben & Jerry's commitment to using all-natural ingredients sourced responsibly from farmer friends can be leveraged to target environmentally conscious consumers who prioritize sustainability in their purchasing decisions.

Innovative Partnerships The recent partnership with Rivian to create electric ice cream trucks showcases Ben & Jerry's readiness to embrace innovative technologies, presenting an opportunity to collaborate with companies in the tech and automotive sectors for joint promotional campaigns.

Community Engagement Participation in events like National Abortion Provider Appreciation Day and Free Cone Day reflects Ben & Jerry's commitment to social causes. Leveraging such community engagements can help in building brand loyalty among socially conscious consumers.

Executive Leadership The recent appointment of a new CEO indicates a potential shift in company strategy. This presents an opportunity for B2B sales professionals to connect with the leadership team to understand the evolving business direction and tailor their offerings accordingly.

Market Expansion With a revenue ranging between $100M - 1B, Ben & Jerry's financial stability provides a favorable landscape for exploring market expansion strategies. Sales development representatives can target new geographical regions or distribution channels to drive growth.