Growing Market Presence Ben & Jerry's is expanding its retail footprint with new store openings in the United States, including a recent location in Ohio. This growth indicates ongoing opportunities for partnerships in retail distribution, custom merchandise, and point-of-sale collaborations.

Strong Brand Activism The company's recent alliances with social movements like Movement for Black Lives, along with its history of social activism, position it as an attractive partner for brands looking to enhance their social responsibility initiatives and cause marketing efforts.

Innovation & Flavor Expansion Ben & Jerry's continues to launch innovative flavors such as New York Super Fudge Chunk, offering opportunities to co-develop limited editions, exclusive collaborations, or themed promotional campaigns that appeal to its loyal customer base.

Sustainability Commitment With a focus on natural ingredients, animal welfare, and community responsibility, Ben & Jerry’s may seek partnerships with eco-focused suppliers or brands that align with its sustainability values, opening avenues for co-branded eco-initiatives.

Leadership and Strategic Shifts The recent leadership change with a new CEO appointed amid disputes involving social activism highlights a potential for tailored engagement and strategic alliances, especially with brands emphasizing corporate social responsibility and purpose-driven marketing.