Strategic Partnership Focus on expanding co-branded sponsorship opportunities with sports, live entertainment, and conventions through the Iowa Events Center as a premier venue in Des Moines; leverage existing vendor relationships (e.g., Spalding partnership) to explore cross-promotional deals and equipment/product placements.

Venue Services Leverage the full-service venue management and hospitality model to offer event planning, catering, and retail concession enhancements to prospective clients; propose scalable packages for conferences, concerts, and trade shows to increase venue utilization beyond peak events.

Technology Use Utilize the current tech stack and digital marketing footprint to target event organizers and corporate clients; propose data-driven sponsorships, digital signage, and attendee engagement solutions that align with AdRoll, Google Maps, YouTube, and social channels.

Financial Upsell With revenue in the mid six-figure to low seven-figure range, target mid-market conventions and regional touring shows for expanded rental space, security upgrades, and premium hospitality services to grow average event spend.

Community & Growth Highlight Polk County ownership and community impact to win RFPs from civic groups and regional associations; propose long-term partnerships, safety upgrades, and sustainability initiatives that align with community benefits and venue modernization.