Large Venue Opportunities Saint Paul RiverCentre owns and operates over 250,000 square feet of flexible event space, including the Grand Ballroom and Roy Wilkins Auditorium, making it a prime candidate for end-to-end event services such as AV, staging, catering, and security. This presents cross-sell opportunities with trade shows, conventions, galas, and other large-scale gatherings seeking comprehensive venue partnerships.

Event Organizers Focus The venue regularly hosts major events and has engaged with partner shows like the St. Paul Ice Fishing & Winter Sports Show, signaling ongoing demand from organizers. Opportunities exist to offer exhibitor management platforms, lead retrieval, sponsorship packages, and targeted marketing services to improve event outcomes.

Digital Marketing Potential The tech stack includes LinkedIn Insight Tag, Adobe Creative Suite, and Microsoft 365, suggesting readiness for data-driven marketing. Sales opportunities include providing marketing analytics, SEO/SEM services, retargeting campaigns, and creative production to boost event visibility and attendance.

Sponsorship & Partnerships With a history of partnerships and a broad event calendar, there is potential to monetize sponsorships through integrated programs, digital signage, and partner marketing initiatives with local businesses and tourism entities.

Security and IT Growth Existing security and networking infrastructure (Cisco switches and Cloudflare Bot Management) indicate a foundation for upselling advanced security, network optimization, guest wifi enhancements, and venue management software to streamline operations and enhance attendee experience.