Innovation Launch IP Twins recently launched Novum, an advanced dark web monitoring and threat intelligence platform, indicating their focus on expanding their cybersecurity offerings and addressing emerging threats for brand owners. This opens opportunities to target companies seeking proactive online reputation protection and dark web monitoring solutions.

Market Positioning With over two decades of experience and a proven track record in domain management and brand protection, IP Twins is well-positioned to serve mid-sized companies and enterprise clients aiming to safeguard their trademarks in both Web2 and Web3 environments.

Growth Potential Operating in the niche sector of online brand protection with revenue between one and ten million dollars, IP Twins presents potential for upselling comprehensive cybersecurity services, premium platform access, or customized solutions to growing companies concerned with counterfeits and digital threats.

Industry Focus IP Twins’ specialization in blockchain-based technologies and digital asset protection aligns with current market trends toward decentralized platforms, creating sales opportunities with blockchain companies, NFT projects, and Web3 startups needing brand and IP security solutions.

Competitive Edge Compared to larger firms like Wolters Kluwer and Clarivate Analytics, IP Twins’ niche expertise and recent platform innovations position it as an attractive partner for clients seeking specialized, agile IP and brand protection services in a rapidly evolving digital landscape.